Bose: More Than Just Headphones

This Tuesday BUMKC had the privilege of hearing form Diane Koziel, Manager of Channel Marketing at Bose. At Bose she specifically manages the Bose Professional line of products, or Bose products used for commercial applications.

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Neha Saboo
The Ins and Outs Of HubSpot Headquarters: BUMKC Office Visit

This past Tuesday, the Boston University Marketing Club visited the unique, modern office of HubSpot, a company headquartered in Cambridge dedicated to developing and marketing software products for inbound marketing and sales. We heard from campus recruiter Kate Kearns as well as former and current BU students who have interned or currently work at HubSpot, including our very own members, Neha and Tom.

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Neha Saboo
As If We Couldn’t Get More Ads...

As a new wave of technology comes ahead, an even bigger wave of advertising opportunity comes with it. Self-driving cars are getting closer and closer to being fully integrated into our society. The current prediction is that by “2020, 10 million self driving vehicles are expected on the roads,” which is only a short 2 years away.

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Neha Saboo
Epsil[on] the Mark

This past Tuesday, BU Marketing Club and HerNetwork collaborated to bring Epsilon to campus for an evening presentation. We heard from Lauren Kent, a senior campus recruiter of the Northeast region, and Erin Stewart, an account executive and former BU Marketing Club president. Together, they gave us a crash course into the marketing data world and discussed opportunities for college students of all years to get involved.

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Neha Saboo
From Crest to Charmin, P&G (Almost) Sells It All

This past Tuesday BUMKC had the opportunity to hear from Jordan Weil, a Category Account Executive/Growth Analyst Manager at Procter & Gamble. Graduating two years ago from the University of Miami with a degree in Marketing and and Entrepreneurship, her current position at P&G now in South Boston is her first full-time position post-grad. During the session, Jordan walked us through career opportunities for undergraduate students.

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Neha Saboo
Mei Mei: A Local Restaurant Making A Difference Plate by Plate

Family-focused, ethical, and fun are descriptors that come to mind when we think of Mei Mei, a Chinese-American style restaurant just a stones throw from Boston University campus. Starting as a food truck in 2012 and expanding into a full-fledged, critically acclaimed restaurant, co-founders Irene and Mei lead us through their entrepreneurial journey when they came to speak with BUMKC this Tuesday.

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Neha SabooComment
Sephora’s Connection to Women in STEM

The Wall Street Journal published an article in the fall about an interesting phenomenon happening in Silicon Valley — part of the San Francisco Bay Area that is as well known for being home to tech giants such as Google and Facebook. Unfortunately, it is also well known for the lack of women represented in the STEM (science, technology, engineering, and math) jobs in those companies.

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Neha Saboo
Why Digital Marketing Is Changing For Good - Thoughts By Don Batsford, A Senior Account Executive at Google

Don Batsford knows a thing or two about marketing and advertising. His 19 years working in the Digital Marketing space have included starting an advertising agency from the ground up and leading powerful teams across various online advertising and marketing firms. His efforts in the field have culminated with his current senior-level position at Google, where he works with key clients and agency representatives. The Marketing Club had the pleasure of hosting him for a Speaker Event this Tuesday where he gave his insight on how the future of marketing and advertising is truly evolving.

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Neha Saboo
Sara Strope: Serial Entrepreneur, IBM Marketing Executive, and Seasoned Triathlete: Her Journey to Head a Fortune 100 Company

While most people are familiar with the IBM brand, few really grasp the extent to which their inventions impact our daily lives. The ubiquitous magnetic stripe on the back of our credit cards, automated test scoring, and the UPC barcodes on the bottom of virtually every consumer product are just some of the innovations that trace their roots back to IBM. Today, with their Watson Data Platform and Artificial Intelligence (AI) efforts, IBM is once again on the forefront of technological revolution. It wasn’t until BU Marketing Club hosted Sara Strope, a Marketing Executive at IBM, that I was able to truly grasp the influence IBM has within the business world and beyond.​​​​​​​

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Neha Saboo
So You Keep Up With Kardashian West, Too?

I have never in my life actually sat down and watch a single episode of Keeping Up With the Kardashians. But if we ever have a conversation about how Kim is trying to get her shape back, how Khloe and Kim and Kylie are all expecting children or how Blac Chyna was such an elephant in the room for the family or anything along those lines, I’m pretty sure the conversation will get interesting because I always seem to know more than I think. This got me thinking, how is it the Kardashians are always on top of their marketing strategies.

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Neha Saboo
Dean’s Speaker Andy Donkin

This week’s speaker for the Dean’s Speaker Series was Andy Donkin, Questrom MBA alum (class of ’93) and the Chief Marketing Officer of Under Armour. He joined the company in August 2016, and previously worked at Amazon, where he led promotional campaigns for FireTV, Kindle, and Prime. Mr. Donkin was recently named one of the 50 Most Innovative CMOs in the world by Business Insider.​​​​​​​

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Neha Saboo