Epsil[on] the Mark
By Nhi Do
This past Tuesday, BU Marketing Club and HerNetwork collaborated to bring Epsilon to campus for an evening presentation. We heard from Lauren Kent, a senior campus recruiter of the Northeast region, and Erin Stewart, an account executive and former BU Marketing Club president. Together, they gave us a crash course into the marketing data world and discussed opportunities for college students of all years to get involved.
You’ve probably heard of Dunkin (formerly Dunkin Donuts)? Walgreens? Sephora? Dell? Well, Epsilon works with all of them (and more). An all-encompassing marketing data company, Epsilon represents a variety of clients from all industries. In their own words, the company fulfills a multitude of client needs including customer data and insights, tech integration and implementation, data-driven creative for personalized experiences, and strategy consulting. While data is their specialty, they also double as a fully functioning ad agency as well.
Epsilon values their consumers above all else, striving to personalize and tailor the experience as much as possible. In order to do this, they keep records of digital interactions and with their parent company, Alliance Data, they have likely reached every household in America. They probably know more about our own habits than we probably do ourselves. With this data in mind, they try to send you the right information at the right place at the right time in order to make the most impact.
Advice to Job Seekers
When asked what type of people Epsilon prefers to hire, both Lauren and Erin stressed that the right personality was essential. Someone who has an open mind and is willing to learn is more valuable than someone who can just crunch the numbers. Whether or not Epsilon is the place for you, their advice to job seekers is to find an industry that is always evolving and changing. If you find yourself in a position where you’re not growing or learning anymore, you should find something else to challenge you. Eventually, you’ll end up somewhere that you like.
Opportunities with Epsilon
For rising seniors: The Intern Program is for you. It’s an 11-week summer paid internship where students will be working full-time with one team on their actual real-life projects. You’ll receive on-the-job training, a formal mentor (someone who has gone through the program), and opportunities to meet senior officers through social events.
For graduating seniors: The New Grad Program is for you. It’s a 2-year program with flexibility with start dates. You will go through 10-12 weeks of training involving professional development workshops, system training, and a group project with fellow program members. You will also have mentors and sponsors as well.