3 Reasons Why Colorpop has the Heart of Consumers

Colourpop, the cruelty-free claim, low budget, trendy cosmetic brand has been captivating the heart of many millennials in America and all around the world over the past few years. This company has been able to keep the price of their products low and provide high quality goods and also customer services. As intelligent consumers, many make up lovers have chosen Colourpop over other high-end cosmetic brands. So what makes this brand so successful?

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Neha Saboo
The Complete Guide to Creating an Infographic

Does anyone else feel muddled or confused seeing too many numbers at once? Or how about too much text on a power point slide? There’s a reason why infographics rose in recent years, why professors continually tell us to have minimal print on our slides and why we like seeing more pictures, less words.

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Neha Saboo
5 Recent Ad Campaigns That Caught Our Eye

Advertisements, in their earliest form were used largely by companies in an attempt to get more people to buy their products. They had one sole purpose and that was to get the name of their product across and increase sales. Today, the Millennials have changed the face of advertising.

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Neha Saboo
Why The Pepsi Controversy Is Important

Over the past week the popular soft beverage brand, Pepsi, has been receiving a lot of negative backlash following the release of their latest video ad for their “Live for now” campaign. The ad was launched on Monday April 3, 2017, however, because of the negative feedback it received primarily through social media platforms, Pepsi removed the content by Wednesday April 5th.

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Neha Saboo
5 Tips to Record a Successful Video Interview

Take a minute to notice how much technology has incorporated itself into our daily lives today. The first thing we look at in the morning is not the window but our notifications. Face-timing or calling our families happens in the elevator or while walking to class. The new app, Houseparty – a group video chat where “the party is always on” is the easiest place for all of us to reunite with our friends and catch up on their day. Today, camera’s and video have a more and more ubiquitous impact on our lives not just personally but also professionally.

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Neha SabooComment